Impact of Social Media Engagement on Life Satisfaction

Aim/Purpose – The social media platforms usage has become almost essential in our daily lives. Individuals’ everyday routines have indeed been impacted by their dependence on social media. The other construct for the study is Life satisfaction which means overall evaluations of one’s life. Life satisfaction is prominent outcome of anyone’s life. Numerous antecedents of Life satisfaction are available in the literature. The aim is to explore the impact of social media engagement on life satisfaction. Design/methodology/approach- The sample of 180 questionnaire aimed for the current study was students studying in central university enrolled in the PG courses such as MBA, MCA, MTech (IT, CS, Civil, EN, EC). The selected sample are engaged in central university of India (Delhi, Faridabad, Noida, Ghaziabad). For analysis, multiple hierarchical regression analysis was employed to check the influence of Social Media Engagement (Independent Variable) on Life Satisfaction (Dependent Variable). Findings – The findings also promote that more awareness and consideration should be given in developing and implementing interventions for students in order to encourage social media engagement and deriving students’ life satisfaction. Research implications/limitations – There is a dearth of linking the concept of social media engagement and life satisfaction. The sample is related to NCR (India), and it is recommended that the relationship between social media engagement and life satisfaction in these findings be extended to other professionals and non-professionals employed in other industries. Originality/value/contribution – The study has formed a comprehensive model connecting social media engagement and life satisfaction. This study offers a fresh perspective on best management practices to encourage the implementation of social media engagement which further affects life satisfaction.