This chapter explores child-friendly planning and design of rural roads from the perspective of children’s preferences for home-to-school road environments. By comprehensively considering five built environment attributes—sidewalks, non-motorized lanes, pavement types, speed control measures, and street trees—a visualized stated preference experiment was designed to create virtual road environment scenarios for children’s selection. Based on 992 valid questionnaires collected through face-to-face surveys with primary and secondary school students across 28 rural schools, five multinomial logit models were developed according to different school travel modes to analyze rural children’s preferences for micro-built road environments. The results reveal distinct preferences among children with varying commuting modes toward the five built environment attributes. This chapter provides theoretical and practical references for optimizing rural road infrastructure and advancing child-friendly village development.