Industry 4.0 is reshaping how businesses operate, creating both opportunities and pressures for MSMEs to adapt and innovate. For Indonesia, strengthening MSME capabilities is a strategic pillar in realizing the national vision of becoming a global economic powerhouse by 2045. While the government has introduced multiple initiatives to support this transformation, education and training remain among the most effective mechanisms for upgrading MSME competencies. Sadulur, a mobile application designed for coaching and peer-based knowledge exchange, addresses this need by equipping MSMEs with the skills and insights required for sustained growth in an increasingly digital economy. The Sadulur application is built based on service science’s value orchestration platform concept. As of now, there are more than 220 registered users of the application. This research aims to evaluate the learning process of MSMEs in the Sadulur application using MSMEs from West Java as an example. The learning process will be evaluated from the service science perspective. To better evaluate the effectiveness of coaching programs in the long term, a proper monitoring and evaluation tool needs to be developed. Furthermore, a proper assessment of the tools is needed. Using service science as the basis, this research aims to evaluate the learning process in the Sadulur application to assess the effectiveness of the coaching program in the application. Digital coaching through an application as a platform is relatively scarce in Indonesia. Furthermore, long-term evaluation tools of coaching programs are seldom discussed. This research provides a framework for evaluating the coaching process and results through the service science perspective. Using the data gathered from MSMEs around West Java, the researchers will evaluate the coaching process from the service science perspective. Resources such as time and availability are important to build long-lasting collaboration between knowledge providers and MSMEs. Further development of features that can improve the MSMEs learning and networking process is important to create long-lasting impact.