This chapter goes as far as discussing the natural complexities and systemic fragmentation that prevents sustainable tourism entrepreneurship (TE) in emerging markets, an occurrence that is based on the abandonment of Goods-Dominant Logic (GDL) in the service sector. We hypothesize that effective management of TE involves the intersection of two essential paradigms, one of them being Service-Dominant Logic (SDL) that defines value creation as a joint, systemic integration of resources within a Service Ecosystem, and the other is Service Science, Management, and Engineering (SSME) which gives the rigor and methodological rigor required to manage such multi-actor systems and promote measurable productivity. The study uses the Soft Systems Methodology (SSM) to deal with the socio-economic issues of structural disconnection and the conflicting interests of various stakeholders. Based on empirical research on the Samosir Island, Lake Toba, Indonesia, which is a designated Super Priority Destination, SSM helped stakeholders in the conversation, which was synthesized in a systematic CATWOE analysis, which transformed complex issues (e.g., poor infrastructure, fragmented governance, low community engagement) into system requirements. The key contribution is that a conceptual model has been derived that is holistic where nine interrelated subsystems are developed. This framework states how SDL principles are operationalized by enforcing integrated efforts in the alignment of policies, mobilization of strategic resources through the value network, community engagement, and compliance of standard services. The model offers practitioners and policymakers a rigorous, non-linear road map of optimization of systemic values of optimizing a disjointed environment into a resilient, innovation based service eco-system that is in tandem with the realities of sustainable destination management.

错误:搜索内容不能为空,请输入英文关键词
错误:关键词超出字数限制,请精简
高级检索

The Role of Service Science in Driving Tourism Entrepreneurship

  • Santi A. Manalu,
  • Togar M. Simatupang,
  • Santi Novani

摘要

This chapter goes as far as discussing the natural complexities and systemic fragmentation that prevents sustainable tourism entrepreneurship (TE) in emerging markets, an occurrence that is based on the abandonment of Goods-Dominant Logic (GDL) in the service sector. We hypothesize that effective management of TE involves the intersection of two essential paradigms, one of them being Service-Dominant Logic (SDL) that defines value creation as a joint, systemic integration of resources within a Service Ecosystem, and the other is Service Science, Management, and Engineering (SSME) which gives the rigor and methodological rigor required to manage such multi-actor systems and promote measurable productivity. The study uses the Soft Systems Methodology (SSM) to deal with the socio-economic issues of structural disconnection and the conflicting interests of various stakeholders. Based on empirical research on the Samosir Island, Lake Toba, Indonesia, which is a designated Super Priority Destination, SSM helped stakeholders in the conversation, which was synthesized in a systematic CATWOE analysis, which transformed complex issues (e.g., poor infrastructure, fragmented governance, low community engagement) into system requirements. The key contribution is that a conceptual model has been derived that is holistic where nine interrelated subsystems are developed. This framework states how SDL principles are operationalized by enforcing integrated efforts in the alignment of policies, mobilization of strategic resources through the value network, community engagement, and compliance of standard services. The model offers practitioners and policymakers a rigorous, non-linear road map of optimization of systemic values of optimizing a disjointed environment into a resilient, innovation based service eco-system that is in tandem with the realities of sustainable destination management.