What Comes Next for Vietnam’s Tourism Products? Pathways to Sustainable Development

The book begins with a crucial statement: to achieve sustainable development, we must rethink the conventional understanding of tourism products. Rather than viewing tourism as a mere “package of services”, the book offers a more nuanced perspective. The product is seen as a dynamic system of experiences where value is not created in isolation but is continually co-created through a network of interactions, sometimes even negotiations or conflicts among resources, communities, businesses, tourists, and policies.