Sundanese Women Cultural Values and the Management of Micro and Small-Scale Enterprises

Sundanese is the second biggest ethnicity in Indonesia as a native tribe of West Java, which is the most important province because of its largest large and medium-scale industrial areas. West Java's economy is also driven by micro and small enterprises in the industrial and service sectors. In West Java, many micro and small-scale enterprises are owned and managed by women mainly to support the family economy even though they are bound by Sundanese cultural values which place them solely responsible for domestic affairs. This article will explain the characteristics of Sundanese women as small-scale entrepreneurs who combine cultural values in managing their business, with a focus on the analysis of managerial functions referring to Hofstede's dimensions of masculinity/femininity, uncertainty avoidance and time orientation on their business. Sundanese women's managerial skills will be analysed within the context of the social and cultural obligation as mother and wife. The data for this article is qualitative data collected from interviews and observations from 20 small-scale women entrepreneurs in the Greater Bandung area. They are women entrepreneurs assisted by the ILO Score program in collaboration with the Bandung-based Parahyangan Catholic University also known as UNPAR.