The study’s primary goal was to promote indigenous traditional knowledge of aromatic and medicinal plants. This study was carried out from the period between 2017–19 under a government funded project whereby the rural women from villages in the Muzaffarnagar district of Western Uttar Pradesh received training on how to grow and process aromatic plants to create goods with added value. The project's chosen aromatic plants were sacred basil (Ocimum sanctum), Drumstick (Moringa oleifera) and lemongrass (Cymbopogon flexuosus). The agroclimatic conditions and market demand at the project implementation site were taken into consideration when choosing the plants. The agro-technology of lemongrass and basil, as well as their products—such as floor cleaner, face toner, mosquito repellent spray, agarbatti, herbal hand sanitizer, herbal lemongrass bath, and herbal face astringent—was taught to the rural women of roughly 12 villages in the Muzaffarnagar district of Western Uttar Pradesh. Additionally, the rural women received on-site training on how to extract essential oil from basil and lemongrass leaves using a mini distillation unit. More than800 rural women and farmers have received training through 15 training programs. The medicinal and aromatic plants were planted on their underutilized backyard property, including kitchen gardens, community land, Gram Panchayat land, etc., without interfering with their usual crops. The project, in which rural women received revenue from the sale of their lemongrass, moringa and basil leaves, also strengthened the market linkage. This model is being replicated in other districts’ adjacent areas because it is being appreciated.