This study examines how street food retail infrastructure around Mahasarakham University (MSU) in Northeast Thailand influences visual attractiveness, consumer behavior, and vendor performance. The research highlights the underexplored relationship between spatial composition, display strategy, and vendor success, focusing on the function, organization, elevation, and other aesthetics sensory aspects of streetside shops. Using a mixed-methods approach, the study combines observational data on stall layouts, street furniture, and food display attractiveness with consumer surveys analyzing traffic patterns, dwell time, and purchasing behavior. By investigating how spatial and visual factors shape consumer experiences and vendor performance, the study provides insights into optimizing space management in university street food settings. The dynamic MSU street food scene serves as an ideal case study, offering practical recommendations for enhancing urban livability, supporting local economic growth, and enriching the student experience.