Exploring the Impact of Instant Gratification Factors on Long-Term Sustainable Financial Planning Among Saudi Youth
摘要
This study explores the impact of instant gratification factors on long-term financial planning among Saudi youth and assesses suitable visual communication solutions to promote long-term financial planning and control instant gratification. To address this, a mixed-methods research approach was used, encompassing surveys completed by 270 participants to gather data on Saudi youth financial practices, alongside visual research to assess existing financial digital tools. The results indicate that the majority of Saudi youth lack engagement in structured financial planning, frequently prioritizing short-term satisfaction over long-term goals due to impulsive financial decisions. Moreover, there was a clear relationship between instant gratification and a lack of financial planning. This study identifies a gap in understanding the financial behavior of Saudi youth, particularly regarding instant gratification and financial planning. Findings show that many Saudi youth lack financial plans and tend to engage in impulsive spending. Visual research reveals that while existing financial apps emphasize clear visuals and tools such as budgeting and retirement planning, they often neglect the psychological factors and engaging elements that influence financial behavior. To address this, the proposed solution is a mobile app that integrates features such as spending charts, financial health indicators, goal-setting tools, and gamified rewards with social challenges, encouraging immediate behavioral changes and supporting long-term financial planning, thus providing a more holistic approach to personal finance management.