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This chapter is the third and final of three empirical chapters. It outlines ‘where’ strategy methods in the digital economy are occurring, particularly the nested and generative nexus of strategy and innovation. The chapter details how in the digital economy, strategy and innovation coalesce into a much more comprehensive, integrated and accelerated capability across the entire organisation and involve all actors.

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Continuous Innovation and Strategy

  • 章节

  • 发表日期：

    2026年

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  • David Vander,
  • Rahat Munir,
  • Stephen Brammer

摘要

This chapter is the third and final of three empirical chapters. It outlines ‘where’ strategy methods in the digital economy are occurring, particularly the nested and generative nexus of strategy and innovation. The chapter details how in the digital economy, strategy and innovation coalesce into a much more comprehensive, integrated and accelerated capability across the entire organisation and involve all actors.