As the first of three empirical chapters, the findings in this chapter highlight the ‘what’ that is occurring in strategy practices and processes in the digital economy. Strategy development and execution are becoming more dynamic, entrepreneurial and experimentation-based, with some elements of traditional business strategy remaining durable. This chapter explores the strategy methods used in the digital economy versus more generalised or traditional forms of strategy or strategy practices and processes. It is not an exposé of all that is required and is well understood in strategy and explores the delta or variance needed to advance strategy practices and processes scholarship based on the digital economy.