Preferences and Willingness to Pay for a Novel Carbon Label: A Choice Experiment in the United States

Carbon neutrality has been one of the world’s most urgent goals, with over 110 countries now committing to carbon dioxide emissions reduction. Decarbonizing the food system, despite receiving relatively limited attention, cannot be overlooked in becoming globally carbon neutral. The food system contributes to one-third of the global anthropogenic greenhouse gas emission (Crippa et al., 2021; Tubiello et al., 2021), and even if fossil fuel emissions were removed, emissions from the global food system alone would make achieving the Paris Agreement by 2050 impossible (Clark et al., 2020).