This chapter analyzes marginal narratives (soft-news articles that feature mundane, or historically insignificant, events) selected from the corpus of Romanian media discourse in the context of the Russia-Ukraine war. The qualitative, close-reading analysis of a dozen news stories identifies the discursive strategies that confer newsworthiness and explores the connection between their visual and textual semiotic resources. By investigating the ideological embeddings of marginal narratives, and the means through which they are realized, the study seeks to examine how these narratives contribute to influencing public opinion regarding the conflict. Marginal narratives seemingly concern irrelevant incidents or negligible participants and are related as in this case to clothing choices, advertising campaigns, small business establishments, sporting events, or ordinary immigrants’ lives, but cumulatively they may entrench the sense of solidarity and resilience that questions the major narratives of official sources.