Implications for Autonomous Vehicle Acceptance: Learnings from the Cultural Practice of Driver-Assisted Car Use in India
摘要
Understanding the acceptance of autonomous vehicles (AVs) in India requires an in-depth exploration of how users navigate their daily lives and make mobility choices. Unlike in developed countries, where self-driving is the norm, many Indian households employ drivers, a practice deeply embedded in socioeconomic and cultural contexts. Given that human behaviour tends to follow established patterns, current mobility choices are likely to influence future AV adoption. This study, therefore, investigates why households opt for driver assistance and whether these motivations can be replaced by AVs in the future. This study employs a grounded theory approach to categorize households based on their reasons for employing drivers. These include child supervision, elderly mobility, physical assistance, work productivity, vehicle management, and social norms. A statistical over-representation analysis was conducted using the hypergeometric probability p-value, identifying the socioeconomic attributes of households that may or may not shift to AVs to assess the likelihood of transitioning to AVs. The study uses the concepts of exit, voice, and loyalty to categorize users as early adopters (Exit), hesitant users (Voice), or non-adopters (Loyalty). The findings highlight that AV adoption is not just a technological shift for India but a behavioural and cultural transition shaped by deeply rooted mobility preferences.