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The modern trademark protection regime of China, like other branches of intellectual property (hereinafter “IP”) law, has been in place since the introduction of the reform and opening-up policy in the late 1970s. Since then, this system has been constantly developing in the context of globalisation and the development of the market economy. For a country like China, globalisation means participating in economic and commercial activities in the world market, which requires that it respect and adopt the rules of the game applied to the world market.

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Introduction

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  • 发表日期：

    2026年

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  • Shujie Feng

摘要

The modern trademark protection regime of China, like other branches of intellectual property (hereinafter “IP”) law, has been in place since the introduction of the reform and opening-up policy in the late 1970s. Since then, this system has been constantly developing in the context of globalisation and the development of the market economy. For a country like China, globalisation means participating in economic and commercial activities in the world market, which requires that it respect and adopt the rules of the game applied to the world market.