This paper talks about how important market gaps are for finding and growing mission-driven businesses that want to make a difference in society and the environment. As businesses come under more and more pressure to be environmentally friendly, market gaps give entrepreneurs a great chance to start businesses that not only meet unmet social needs but also help the environment contributing to SDG Goals. The study looks at how market opportunities are found and used, stressing how important it is for business models to be in line with sustainability goals. This study looks closely at mission-driven businesses to find the most important things that help sustainable businesses grow, such as forming strategic partnerships, improving operational efficiency, and managing finances. The paper also talks about how policy support and new technologies can help businesses grow that are both socially responsible and make money. The results give entrepreneurs, policymakers, and investors who want to help with sustainable development and business growth useful information.

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From Market Gaps to Mission-Driven Ventures: Identifying and Analyzing Sustainable Business Opportunities for Socio-Environmental Impact

  • Firas Jamil Alotoum,
  • Diana Homsi,
  • Hayat Fayez Mahmoud Banat,
  • ALanoud Mbaidin,
  • Sodfa El-Taher

摘要

This paper talks about how important market gaps are for finding and growing mission-driven businesses that want to make a difference in society and the environment. As businesses come under more and more pressure to be environmentally friendly, market gaps give entrepreneurs a great chance to start businesses that not only meet unmet social needs but also help the environment contributing to SDG Goals. The study looks at how market opportunities are found and used, stressing how important it is for business models to be in line with sustainability goals. This study looks closely at mission-driven businesses to find the most important things that help sustainable businesses grow, such as forming strategic partnerships, improving operational efficiency, and managing finances. The paper also talks about how policy support and new technologies can help businesses grow that are both socially responsible and make money. The results give entrepreneurs, policymakers, and investors who want to help with sustainable development and business growth useful information.