A study using heat-map data on metaverse users’ navigation and interaction with digital products aims to identify high-engagement zones for improved user satisfaction and retention. The research highlights the impact of metaverse virtual shopfronts on consumer engagement and purchases and the metaverse’s sustainability and innovation discourse. The study conducted with a hybrid method of qualitative and quantitative methods suggests that brands should focus on engaging experiences, such as avatar customisation or virtual fashion shows, and identify weeks and product categories with solid correlations to better time promotions to drive sales.