The growing importance of ecological and social crises has moved sustainability to an essential situation in international debates, affecting business approaches and customer choices. In this rapidly evolving setting, AI-powered digital marketing provides a unique possibility to boost sustainable consumer behavior and enhance the sustainability of the supply chain. While existing literature has studied the different uses of AI-powered marketing, sustainable customer behavior, and the sustainability of supply chain management, an integrated conceptual structure that merges these interconnected arenas has not yet substantially studied. This chapter proposes advanced theories to address important research gaps, offering new paths for understanding and promoting sustainable consumption through AI-powered digital marketing, with an explicit emphasis on transparency and ethical actions over the supply chain. The consequences of this chapter will benefit both academic and practical attention.