What Are the Drivers for Creating Business Among Minority Groups?

Entrepreneurship is an economic and social force that transforms societies. Furthermore, starting an entrepreneurial initiative represents an opportunity for professional and personal development for everyone who takes such action. The indisputable positive effects on society and the benefits for an entrepreneur motivate individuals to overcome challenges and take risks by creating their own business. The dynamic development of entrepreneurship and the diversity in entrepreneurs’ characteristics determine its heterogeneity, which necessitates conducting in-depth research to comprehend each type of entrepreneurial activity and the ways to effectively support them. Meanwhile, in the literature it is explained and can be found unevenness in research activity concerning different types of entrepreneurship. The novelty of the study lies in its revelation of the complex of influencing forces affecting the readiness and decision-making to start one’s own business. The aim of the publication is the study of the complex set of ‘drivers’ that influence the entrepreneurial activity of young people from minority backgrounds. Factor and regression analyses were conducted over four hundred respondents. The results show that motivational driving forces strongly influence young people and, accordingly, properly focused support measures from institutions and organizations at various management levels could have a higher degree of effectiveness when applied.