Strategic Supply Chain Management for Cultural Events: A Case Study of Centralised Distribution of Temporary Infrastructure in West Midnapore

This study focuses on the intricate logistics of managing cultural fairs and festivals in India, focusing on the dynamic sub-urban landscape of West Midnapore, West Bengal. Although India’s rich and diverse cultural events present economic opportunities, the logistical challenges in setting up and dismantling temporary infrastructure for these events are substantial. The prevalent practice incurs significant logistical costs, particularly on the transportation side. This paper proposes a paradigm shift—a centralised system, operating from a single node for the timely supply of temporary infrastructure, aimed at cutting down transportation costs through a sustainable distribution model. The research question addresses the feasibility of developing such a system, fostering a comprehensive examination of its potential benefits. By utilising spatial analysis and routing approach, the paper offers a strategic solution to reduce costs, enhance efficiency, and promote the reuse of temporary infrastructure in a systematic manner, enabling the creation of a sustainable supply chain. This research contributes to the broader discourse on sustainable event management, offering valuable insights for policymakers, local authorities, and event organisers from a planning perspective.