The Impact of Urban Interior Quality in Ngarsopuro Night Market Image to Promote Sustainable Community

Ngarsopuro night market has a distinctive personality, which has enabled it to thrive for decades. This case is intriguing to investigate due to the absence of research on the urban interior in night markets, which prompted the initiation of this study. The aim examines the impact of the urban interior quality on the perception and image of the market among its customers using the Structural Equation Modeling (SEM) method. The findings indicate that the facilities, attractiveness, safety, and comfort of the Ngarsopuro Night Market have a substantial influence on customers’ perception. Moreover, the activities and environment influence buyers’ perception of the Ngarsopuro Night Market. In contrast, the convenience and crowding do not have any impact on customers’ view of the Ngarsopuro Night Market. It can be inferred that Ngarsopuro Night Market has a suitable level of urban interior quality that contributes to the establishment of sustainable communities.