Bosch’s Expansion Beyond Its Core
摘要
On the eve of World War I, Bosch had already grown into a sizable international enterprise, largely on the back of its ignition systems and spark plug sales. Nearly 90% of its revenue came from foreign markets. By 1912, Bosch’s factory employed more than 4000 workers, and its global sales reached approximately 33 million German marks. However, the political climate in Europe during the 1910s was growing increasingly tense. Conflicts between Germany and the aging colonial empires of Britain and France were becoming irreconcilable. In 1914, the First World War broke out. The relentless wheels of history rolled across German soil—and Bosch suffered severe blows in the process.