In October 1998, Sony released a flash memory card product called the “Memory Stick.” Over the next decade, many of Sony’s digital products supported Memory Stick but not SD cards—this included digital cameras, camcorders, personal digital assistants (PDAs), Walkmans, and mobile phones. This brought endless trouble to Sony users. Meanwhile, Sony filed numerous patents related to Memory Stick and other flash card technologies. These patents may reveal a unique mindset behind Sony’s product design and R&D strategy—which, arguably, contributed to many of the company’s failures.

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The Dream of Total Domination

  • Qiang Yue,
  • Fei Yang

摘要

In October 1998, Sony released a flash memory card product called the “Memory Stick.” Over the next decade, many of Sony’s digital products supported Memory Stick but not SD cards—this included digital cameras, camcorders, personal digital assistants (PDAs), Walkmans, and mobile phones. This brought endless trouble to Sony users. Meanwhile, Sony filed numerous patents related to Memory Stick and other flash card technologies. These patents may reveal a unique mindset behind Sony’s product design and R&D strategy—which, arguably, contributed to many of the company’s failures.