The emergence of the nature-based tourism industry in Northeast India, which is recognized for its rich biodiversity and cultural heritage, poses both opportunities and challenges to pursue sustainable development. This article examines the integration of performance research in the sustainable management of nature-based tourism in the region, with a particular focus on environmental protection This study aims to provide practical insights for policy makers, tourists and environmentalists to use advanced research methods to analyze tourism patterns, tourist behavior and environmental impacts Establish the potential for they emphasize data-driven decision-making to achieve the right balance between economic development and environmental conservation, ensuring that tourism has a positive impact on the environment and local communities How to adopt practices and encouraged is a reality—the exemplary findings highlight the need for a comprehensive approach that combines traditional conservation and modern research methods to create the natural resources of the region fence for future generations.