In contemporary business strategies, numerous organizations prioritize social media platforms as critical channels for engaging their target audience and amplifying brand recognition. The pervasive influence of social media extends to shaping consumer purchase intentions, underscoring its significance as a pivotal factor in contemporary marketing strategies. Notably, many food delivery apps forge partnerships with diverse social media platforms to enhance customer engagement and provide tailored discounts, positively impacting consumer purchasing intentions. This study examined how social media influences consumers’ intentions to purchase from food delivery applications. The study focused on several key factors, namely App User Interface, Discount Availability, Delivery Time, Electronic Word-of-Mouth, and Trustworthiness, as potential drivers affecting consumer purchase intentions toward food delivery applications. This study gathered data from individuals who actively engage with social media platforms and food delivery apps, demonstrating awareness and consideration in their choice of food delivery service. Through rigorous analysis using multiple linear regression techniques, the study identified delivery time and app user interface as the most influential factors driving consumer purchase intentions toward food delivery apps. Furthermore, the study delved into the theoretical and practical implications of the developed econometric model, shedding light on its significance for both academic understanding and real-world application. Through this study, the authors found strong evidence that factors such as App UI, Delivery Time, etc., strongly influence Consumer Purchase Intentions.