Pricing in the context of platforms is a crucial decision, and has to be thought through differently than in the case of pipeline firms. Given the network effects and the need to scale both sides of the platform, it is important to reimagine pricing in the context of platform firms.

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Pricing and Subsidies

  • R. Srinivasan

摘要

Pricing in the context of platforms is a crucial decision, and has to be thought through differently than in the case of pipeline firms. Given the network effects and the need to scale both sides of the platform, it is important to reimagine pricing in the context of platform firms.