The first chapter introduces an outline of the study, explains Ren’s significance and the study’s significance, and presents the business-to-customer context, objectives of the study, and the structure of the book to scholars and business practitioners.

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Introduction

  • Bernard Lee

摘要

The first chapter introduces an outline of the study, explains Ren’s significance and the study’s significance, and presents the business-to-customer context, objectives of the study, and the structure of the book to scholars and business practitioners.