This chapter examines the contestations, conflicts, and divergent interpretations of the emerging Circular Economy (CE) meta-rules such as reduce, reuse, recycle, and recover within the value chain of the Swedish heavy-duty vehicle sector. Building on insights from institutional theory, an analytical framework is proposed to enable an in-depth analysis of the diffusions and (re)interpretation processes of meta-rules across different interconnected systems part of a value chain. In doing so, the chapter contributes with an expanded theoretical understanding of how the prevailing logics within and across systems shape negotiation as well as implementation processes of meta-rules. Additionally, the analysis of the nascent circular value chain of the Swedish heavy-duty vehicle sector allows to theorize the broader implications of interpretative flexibility and clashing prioritizations of potential meta-rules for the speed and scope of multi-sector industrial transformations towards more circular practices.