This chapter launches a critical interrogation of the whiteness embedded in hockey culture and the sport media industrial complex that sustains it. Framing sport media as a form of public pedagogy, it reveals how digital spaces—particularly those shaped by Black feminist praxis—are disrupting dominant narratives and fostering alternative communities of joy, resistance, and care. Through the case of Black Girl Hockey Club (BGHC), the chapter positions digital fandom as a powerful site of social movement building and cultural production. It argues that BGHC’s transnational, fan-led activism exemplifies a new paradigm of resistance, one rooted not in reformist policy demands but in reclaiming visibility, affirming identity, and reshaping sport from the margins. Drawing from new social movement theory, feminist media studies, and digital Black feminism, this chapter sets the conceptual foundation for the book, specifically how race, gender, and power collide and are contested in online-offline hockey spaces.