Image, or identity, as an essential concept in image studies, has been imbued with profound meanings and extensive implications. In the Chinese context, it embodies the harmonious unity between the concrete “form” and the abstract “image.” Thus, the image of a city, although stemming from its physical construction, is more dynamically shaped by public perception and evaluation. A city’s image is not just a form of productivity—it’s a key element of soft power in urban development, a driving force behind cooperation and competition, and a catalyst for continuous improvement. To properly define a city’s image, it is crucial to adhere to four fundamental principles: accuracy, guidance, coherence, and legitimacy (Chen, 2011). Constructing this image relies on effective communication strategies, as its value is ultimately realized through well-designed communicative processes. The urban linguistic landscape—the central focus of this book—serves as a powerful medium for conveying a city’s public image.