Sky-High Efficiency: How Mobile Apps Are Reshaping Air Travel
摘要
Information and communication Technologies (ICT) use has changed how companies in every industry run their operations. Mobile applications have started to be widely used in aviation-related businesses, as in many business lines. Especially with the use of smartphones, it offers passengers a more effective travel experience at every stage of the flight. Passengers have access to a wide range of information sources because of the growing use of ICT. For this reason, marketers must regularly assess the market and the quickening pace of technological innovation in order to continue meeting the expectations of the new-age consumer. Airlines employ mobile applications as a distribution channel and an information tool at the same time since they view them as a different way of connecting with customers. Utilizing gamification tools to maintain brand loyalty and enhance communication, airlines offer customer connection by fostering a positive visitor experience. Airport mobile applications mostly focus on airport services and terminal layout. While the services provided with the appropriately designed aviation mobile applications make the travel experience of the passengers more efficient, this leads to less costly and more loyal customers.