Development Current Situation of Cross-Border E-Commerce Between China and Central Asia

Market size refers to the total value of a market or industry, usually measured in monetary terms. This chapter assesses the cross-border e-commerce market size based on four aspects: import and export volume, industry penetration rate, market entity size, and industry investment and financing activities. Cross-border e-commerce is a form of import and export, and import-export volume reflects its development potential. Industry penetration rate indicates the proportion of cross-border e-commerce users within the overall market; a low rate suggests further market development potential and promising prospects. Market entity size refers to the number of enterprises operating in the cross-border e-commerce industry, reflecting market activity. Industry investment and financing activities can drive industry growth and expand the market scale.