This study aims to clarify an effective approach to disseminating information that guides individuals to manage their consumption during emergencies. As an example of this, we focus on out-of-home leisure activities during the COVID-19 pandemic, known for its negative effects caused by potential infection transmission. We empirically identify information sources that effectively prompt individuals to reduce consumption with high risks, specifically out-of-home activities, and explore aspects of consumption behavior amenable to transformation via external information.

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Introduction

  • Eri Nakamura,
  • Fumitoshi Mizutani

摘要

This study aims to clarify an effective approach to disseminating information that guides individuals to manage their consumption during emergencies. As an example of this, we focus on out-of-home leisure activities during the COVID-19 pandemic, known for its negative effects caused by potential infection transmission. We empirically identify information sources that effectively prompt individuals to reduce consumption with high risks, specifically out-of-home activities, and explore aspects of consumption behavior amenable to transformation via external information.