Importance of Developing the Necessary Competencies by Using NLP Tools in Organizational Development (OD) Interventions: Study Based on the Fertilizer Industry
摘要
This paper investigates the adoption of Neurolinguistic Programming (NLP) in organizational development (OD) interventions. The study synthesizes findings from a comprehensive literature review to uncover significant discoveries, emerging themes, and patterns in the field. The review highlights the potential benefits of NLP, including improved knowledge management, increased efficiency, and enhanced customer satisfaction. However, several impediments have been identified, including those relating to technology, organizational opposition, and the need for competent people. Several strategies and solutions are proposed to address these issues, including investing in data infrastructure, fostering a positive organizational culture, and refining NLP skills.