Building Information Modeling (BIM) has become the development trend in the architecture, engineering, and construction (AEC) industry. BIM discipline competition is an effective way for students of AEC-related disciplines to integrate theory with practice, and it is a key link to cultivate qualified BIM practitioners. This study takes participants of the eighth National College BIM Graduation Design Innovation Competition as the research objects. The Technology Acceptance Model and the Theory of Planned Behavior are combined to build a driving factor model of the competitions. Contestants of the competition were asked to complete online questionnaires, and 451 valid samples were finally obtained. Structural Equation Modeling was used to fit the theoretical model, and it was found that: Behavioral Intention to use BIM is directly and positively affected by Attitude, Perceived Behavioral Control, and Perceived Usefulness, as well as indirectly and positively affected by Perceived Usefulness and Perceived Eased of Usefulness. Competition Results is directly and positively affected by Behavioral Intention to use BIM, Perceived Behavioral Control, and Facilitating Conditions. It is also indirectly and positively affected by Attitude, Perceived Behavior Control, Perceived Usefulness, and Perceived Eased of Usefulness. The results show that the situation of students’ participation in BIM competition can be optimized by increasing the publicity and promotion of BIM and related policies, strengthening the construction of supporting teaching facilities, building the integrated curriculum system of BIM technology, and strengthening teacher training. This study provides a theoretical reference for further BIM practice, and it would help improve the corresponding teaching organization and enhance the internal drive of students’ BIM learning.