Muslim tourists, unlike tourists in general, have unique needs they need to cater to during their travel, especially when visiting non-Muslim countries. Female Muslim tourists, specifically, have distinct needs from Male Muslims, which makes them require special treatment and understanding during their trip. This paper focuses on female Muslim tourists’ preferences during their visits to non-Muslim countries. This research employs an Explanatory sequential mixed-method approach that begins with a randomly distributed questionnaire to female students aged 15–25 from Indonesia, then in-depth interviews with female Muslim students who have experienced a study tour to Japan to explore the result of the quantitative approach. Furthermore, this research also presents the Muslim motivation typology fourfold that describes Muslim students’ preferences for non-Muslim destinations by examining their extrinsic and intrinsic factors. The results of this research can significantly enhance the development of an effective marketing strategy aimed at female Muslim students’ tourist experience in the educational tourism industry applied in other non-Muslim destination countries.

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Female Muslim Tourists’ Preference During Educational Tourism Visits to Non-Muslim Destinations

  • Aisyah Tri Astari,
  • Akhmad Farid Nugraha

摘要

Muslim tourists, unlike tourists in general, have unique needs they need to cater to during their travel, especially when visiting non-Muslim countries. Female Muslim tourists, specifically, have distinct needs from Male Muslims, which makes them require special treatment and understanding during their trip. This paper focuses on female Muslim tourists’ preferences during their visits to non-Muslim countries. This research employs an Explanatory sequential mixed-method approach that begins with a randomly distributed questionnaire to female students aged 15–25 from Indonesia, then in-depth interviews with female Muslim students who have experienced a study tour to Japan to explore the result of the quantitative approach. Furthermore, this research also presents the Muslim motivation typology fourfold that describes Muslim students’ preferences for non-Muslim destinations by examining their extrinsic and intrinsic factors. The results of this research can significantly enhance the development of an effective marketing strategy aimed at female Muslim students’ tourist experience in the educational tourism industry applied in other non-Muslim destination countries.