The revitalization of rural culture is an important element of the rural revitalization strategy. Under the background of globalization, art, as a unique cultural force, has an irreplaceable role in stimulating the vitality of rural culture, enhancing the confidence of rural culture and promoting the sustainable development of rural society. The purpose of this article is to discuss how art can intervene in the development of rural characteristic culture through various ways, so as to provide new ideas for the revitalization of rural characteristic culture. The article firstly analyzes the interaction between art and rural culture, pointing out that art can inject new vitality into rural culture, while rural culture also provides rich materials for art. Then, the article discusses the coupling relationship between art and rural culture, and the various channels for art to intervene in the development of rural culture. On this basis, the article takes Wuxi's rural cultural development as an example, and details the artistic innovation of local culture, the innovation of cultural creativity, and the integration and introduction of artistic activities, etc. These paths not only enrich the rural culture, but also provide a rich material for art. These paths not only enrich the connotation of rural culture, but also provide new growth points for the development of rural economy. The article emphasizes that the development of rural cultural characteristics should ultimately be implemented in the villagers, and that the villagers should become the main body of rural cultural revitalization by enhancing their cultural consciousness and participation.