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By integrating visual grammar theory and visual communication design methods, we explored the relationship between patterns and text using infographics. The communication laws of infographics are investigated to improve the transfer efficiency and the quality of information design. The results provide new discoveries in visual communication. Based on the results of the questionnaire survey, five different types of infographics were determined: lists, charts, diagrams, maps, and graphs. The Kaiser-Meyer-Olkin values for the scales of each group were 0.770, 0.743, 0.725, 0.637, 0.814, while the Bach coefficients were 0.860, 0.836, 0.862, 0.847, 0.872, and the overall questionnaire was 0.965. The results of exploratory factor analysis showed that the cumulative explained variances were 62.499, 65.751, 60.820, 77.327, and 68.946% for each group of infographics. The results of the questionnaires were valid for correspondence.

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Relationship Between Graphic and Textual Information Based on Visual Grammar

  • 会议论文

  • 出版模式：

    开放获取

  • 发表日期：

    2026年

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  • Yuan Cheng,
  • Shixin Shao,
  • Mingder Jeam

摘要

By integrating visual grammar theory and visual communication design methods, we explored the relationship between patterns and text using infographics. The communication laws of infographics are investigated to improve the transfer efficiency and the quality of information design. The results provide new discoveries in visual communication. Based on the results of the questionnaire survey, five different types of infographics were determined: lists, charts, diagrams, maps, and graphs. The Kaiser-Meyer-Olkin values for the scales of each group were 0.770, 0.743, 0.725, 0.637, 0.814, while the Bach coefficients were 0.860, 0.836, 0.862, 0.847, 0.872, and the overall questionnaire was 0.965. The results of exploratory factor analysis showed that the cumulative explained variances were 62.499, 65.751, 60.820, 77.327, and 68.946% for each group of infographics. The results of the questionnaires were valid for correspondence.