The farmers’ protests in India, which began at the end of 2020, gathered fresh impetus in 2024. It has been guided by demands for a minimum support price (MSP) for crops and loan waivers to farmers. The protest died down and was restarted by farmers in two northern states, Punjab and Haryana, on 13th February 2024, has gained huge traction on social media. Though the protest received massive attention through media, there is a lacuna in understanding the nuanced public sentiment and thematic distribution regarding social media discourses about the protest. The paper attempts to bridge this gap as its primary objective is to understand public perception and the narrative of the 2024 farmers’ protest as represented on X, popularly known as Twitter. The analysis is concerned with the collective memory of protest by identifying the themes prevalent in the tweets. It is framed within collective memory theories, more specifically, by Halbwachs’ concept of collective memory and by Assmann’s theories on communicative and cultural memory, to understand how social media is shaping and preserving public memory. The analysis of the tweets reveal that the major theme found in tweets has to do with protest updates which constituted 41.13% of the data, followed by criticism against the government, with 21.97%, demands with 14.12%. The results follow the tradition of extant literature concerning the role that social media plays in the formation of public memory, evidencing its strength as a prime influence on socio-political discourse and collective remembrance Hoskins (Digital memory studies: Media pasts in transition. Routledge, 2018); Van Dijck (The culture of connectivity: A critical history of social media. Oxford University Press, 2013); Neiger et al. (On media memory: Collective memory in a new media age. Palgrave Macmillan, 2011).