This chapter extends the analysis of propaganda infrastructure into the transnational digital sphere, focusing on Indian migrants in Germany as an emerging yet significant diaspora community. As the seventh largest immigrant group in Germany, dominated by highly skilled professionals and students (Datta, 2025), the Indian diaspora provides a critical site for examining how digital propaganda circulates beyond national borders. The chapter highlights how diasporic soft power is instrumentalized to propagate Hindu nationalism and Islamophobia within migrant networks. Through practices such as transnational bullying, online intimidation, and the othering of Muslims, propaganda operates not only as a domestic phenomenon but also as a globalized form of digital hate. Social media platforms serve as the primary conduits, enabling the rapid spread of fear, misinformation, and communal polarization across borders. Resultantly, diaspora communities become both consumers and transmitters of propaganda, linking India’s domestic politics to broader international contexts of mediated hate.

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Digital Media Propaganda in the Diaspora

  • Arani Basu

摘要

This chapter extends the analysis of propaganda infrastructure into the transnational digital sphere, focusing on Indian migrants in Germany as an emerging yet significant diaspora community. As the seventh largest immigrant group in Germany, dominated by highly skilled professionals and students (Datta, 2025), the Indian diaspora provides a critical site for examining how digital propaganda circulates beyond national borders. The chapter highlights how diasporic soft power is instrumentalized to propagate Hindu nationalism and Islamophobia within migrant networks. Through practices such as transnational bullying, online intimidation, and the othering of Muslims, propaganda operates not only as a domestic phenomenon but also as a globalized form of digital hate. Social media platforms serve as the primary conduits, enabling the rapid spread of fear, misinformation, and communal polarization across borders. Resultantly, diaspora communities become both consumers and transmitters of propaganda, linking India’s domestic politics to broader international contexts of mediated hate.