With the increasing consumer influence and the shortening of product iteration cycles, how digital product developers can effectively connect consumers with products and create product value through the value co-creation model has become a critical issue. This study constructs a two-stage digital product pricing model incorporating heterogeneous consumer behaviors, analyzing pricing strategies, sales mechanisms, and temporal impacts on profitability. The key findings are as follows: (1) The participation benefits and co-creation contributions of active consumers enhance developers’ profitability, and the adoption of a two-stage co-creation strategy depends on critical variables. (2) A higher proportion of active consumers leads to greater profits, and offering discounts in the two-stage sales process can promote co-creation. (3) Increasing integration costs suppress developers’ efforts, particularly when the co-creation coefficient is low; under high co-creation coefficients, moderate cost increases have minimal impact. (4) Differences in consumer entry rates affect Beta product pricing; when entry rates are consistent, optimal pricing remains unchanged. (5) A reduced entry rate of active consumers undermines profitability, and developers should enhance awareness through marketing strategies. Beta product pricing should specifically target this consumer group.