In the business world where the talents, expectations and demands of employees change, it is quite a difficult task to attract and retain both talented and organizationally appropriate employees. And in the current competitive environment, the activities of organizations in terms of social responsibility play an important role in the competition in the field of attracting and retaining the workforce. However, it is inevitable that a leadership style should be adopted in this direction in order for these activities to dominate the general atmosphere of the organization. All of these have been considered as important factors in building a remarkable employer brand in the business world, therefore our research model and hypotheses have been designed in this direction. In our study, we focus on the relationship between responsible leadership and employer brand and we consider green organizational identity has a mediating role between these two variables.