One of the 17 global goals established by the United Nations in 2015 as part of the 2030 Agenda for Sustainable Development, the fifth sustainable development goal aims to achieve gender equality and empower all women and girls. SDG 5 is crucial for promoting a more inclusive and equitable society, ensuring that women and girls have equal rights, opportunities, and access to resources. Media, the shaper of perceptions, is crucial in preventing prejudice and stereotypes and promoting changes in societal standards. Today, OTT is taking up with its female centric content breaking stereotypes and raising awareness of gender equality and aid in the reduction of violence against women by serving as a reliable source of information. (Pandey and Chhabi Kumar 2020). “It is captivating, it cringes, and it is over the top.” According to Ernst & Young (EY), the OTT market was valued at INR 44.21 billion in FY 2021 and is expected to reach INR 99.98 billion by FY 2026. A myriad of OTTs has been churning out women-oriented shows on various streaming services. The cringy storylines depicting female-centric stories reflect their ideology. It is a new crest of waves narrating women-centric stories, reflecting their realities and breaking the stereotype. A plethora of web tales encapsulating Aarya, Four More Shots Please, Tribhanga, “A Thursday” or “Gangubai Kathiawadi” and many more have raised the fact that women are powerful. (Sharma et al. 2022) A web series has embarked to highlight gender identity, normalise sexuality, and showcase women’s real stories. Web series promote gender identity, normalise sexuality, and present genuine tales of women. The study is focused on the desires, ambitions, and struggles of women and seeks to demonstrate the feminism ideology in the chosen Indian web series. The chapter demonstrates the web series’ embedded female-oriented content and redefines feminism ideology and mediated femininity.

错误:搜索内容不能为空,请输入英文关键词
错误:关键词超出字数限制,请精简
高级检索

Women-Driven Narratives on OTT: Redefining Femininity and Promoting SDG 5

  • Pallavi Mishra

摘要

One of the 17 global goals established by the United Nations in 2015 as part of the 2030 Agenda for Sustainable Development, the fifth sustainable development goal aims to achieve gender equality and empower all women and girls. SDG 5 is crucial for promoting a more inclusive and equitable society, ensuring that women and girls have equal rights, opportunities, and access to resources. Media, the shaper of perceptions, is crucial in preventing prejudice and stereotypes and promoting changes in societal standards. Today, OTT is taking up with its female centric content breaking stereotypes and raising awareness of gender equality and aid in the reduction of violence against women by serving as a reliable source of information. (Pandey and Chhabi Kumar 2020). “It is captivating, it cringes, and it is over the top.” According to Ernst & Young (EY), the OTT market was valued at INR 44.21 billion in FY 2021 and is expected to reach INR 99.98 billion by FY 2026. A myriad of OTTs has been churning out women-oriented shows on various streaming services. The cringy storylines depicting female-centric stories reflect their ideology. It is a new crest of waves narrating women-centric stories, reflecting their realities and breaking the stereotype. A plethora of web tales encapsulating Aarya, Four More Shots Please, Tribhanga, “A Thursday” or “Gangubai Kathiawadi” and many more have raised the fact that women are powerful. (Sharma et al. 2022) A web series has embarked to highlight gender identity, normalise sexuality, and showcase women’s real stories. Web series promote gender identity, normalise sexuality, and present genuine tales of women. The study is focused on the desires, ambitions, and struggles of women and seeks to demonstrate the feminism ideology in the chosen Indian web series. The chapter demonstrates the web series’ embedded female-oriented content and redefines feminism ideology and mediated femininity.