Generative AI-Driven A/R/Tography Teaching Innovation: Exploring the Integration of Art Education and Tourism Cultural Creativity Based on Sanxingdui Patterns
摘要
This study explores the integration of generative AI and A/R/Tography as an innovative pedagogical framework to enhance art education and cultural creativity, focusing on Sanxingdui motifs. Using generative AI tools such as DALL-E and Midjourney models, the research develops an AIART teaching model that merges traditional cultural symbols with modern educational practices. Through qualitative and quantitative methods, including case studies and experimental teaching designs, the study reveals that generative AI enhances the diversity and modernity of Sanxingdui motifs, facilitating their application in cultural products like fashion and tourism souvenirs. The A/R/Tography framework fosters students’ creative growth by promoting dynamic roles as artists, researchers, and teachers, deepening cultural understanding and critical thinking. This study highlights the dual potential of Sanxingdui motifs in education and cultural industries, contributing to cultural preservation and innovation. It provides a practical AIART model bridging traditional culture and digital innovation, with implications for interdisciplinary learning, cultural sustainability, and global cultural dissemination.