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The study of global media requires new theoretical tools in view of radical changes in the media landscape internationally. The rise of media grounded in BRICS-member states has thrown conceptual gauntlet to the scholar and researchers of global media. Beyond BRICS, there are important case studies of emerging media players from global South such as Turkey, South Korea, Saudi Arabia, Qatar, Mexico, and possibly Egypt. The notion of media subimperialism provides a cogent theoretical framework to meet exactly this newly posed challenge. Oliver Boyd-Barret, in Chap. 12 , points out:

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Conclusion

  • 章节

  • 发表日期：

    2025年

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  • Farooq Sulehria

摘要

The study of global media requires new theoretical tools in view of radical changes in the media landscape internationally. The rise of media grounded in BRICS-member states has thrown conceptual gauntlet to the scholar and researchers of global media. Beyond BRICS, there are important case studies of emerging media players from global South such as Turkey, South Korea, Saudi Arabia, Qatar, Mexico, and possibly Egypt. The notion of media subimperialism provides a cogent theoretical framework to meet exactly this newly posed challenge. Oliver Boyd-Barret, in Chap. 12 , points out: