The purpose of this study is to assess a new prototype of a ball launcher that is capable of generating serves characterized by uniform speed. A bespoke ball launcher (Launcher mechanism; 2 units of 24 V 10A 7000RPM sponge roller-diameter 15 cm, width 11.5 cm; Total height; 2.5 m; Total weight; 40 kg) was developed to replicate real-world sepaktakraw ball speed during sepaktakraw serve in elite matches. The ball speed at four different motor speeds (70, 90, 95, and 100% capacity) produced by the ball launcher was analysed using a high-speed camera (CASIO- EXILIM EX-ZR70). A speed radar gun (BUSHNELL-model 101,911) was also used to measure the launcher’s ball speed. Data obtained from the high-speed camera were then processed using motion analysis software [Kinovea (V.0.9.5)] to calculate the ball speed. In addition, maximum ball launch speed from the ball launcher was compared to the maximum ball speed during serve execution produced by ten male elite sepaktakraw players. It was found that maximum ball speed analysed using the high-speed camera and the speed radar gun was highly similar (high-speed camera: 56.2 km/h; speed gun radar: 55 km/h). However, the average maximum ball speed produced by the ball launcher (56.1 ± 1.7 km/h) did not effectively replicate the average maximum ball speed produced by elite players (64.1 ± 5.3 km/h) and was significantly different [t(9) = −4.57, p = 0.0002]. Despite this setback, the developed ball launcher prototype demonstrates the capability to generate serves with consistent speed in line with competitive benchmarks. Upgrading the launcher specifications to improve its peak ball speed will be the next progression of this study.