Green Mindset and Electric Vehicles

The paper explores the factors influencing Indonesian consumer interest in adopting electric vehicles (EVs). The study aims to provide insights into the preferences and attitudes of Indonesian consumers towards EVs. The paper reviews relevant literature from various disciplines, including Social Exchange Theory and the Theory of Planned Behavior, to understand the psychological and behavioral factors affecting EV adoption. Additionally, the study discusses the current research landscape in Indonesia regarding electric vehicles, highlighting the need for further exploration in this context. The findings suggest that environmental concerns and positive attitudes toward EVs are crucial in shaping consumers’ intentions to purchase electric vehicles. This paper provides a comprehensive overview of the factors driving Indonesian consumer interest in adopting EVs and lays the groundwork for future research.