Vlogging is an art which lets people to present/represent themselves visually through a digital platform. As a part of Web 2.0, it has now become a career for many vloggers. To be a successful vlogger, one needs to have a command over the language in use and an eagerness to learn technical skills related to pre-production, production, and post-production of a vlog. Developing a narrative in the vlogs creates a digital avatar of the persona. Narrative could be built by having a theme, movement, conflict, and resolution in a vlog. The length of the vlogs can vary depending on the vlogger, platform on which they are posting, and the category (YouTube Shorts, Instagram Reels, etc.) under which the person is posting on. Camera becomes the audience hence a vlogger needs to know and evolve in the art of speaking to the camera. One moves beyond the dimensions of time and space as the viewers are not restricted to it while watching the vlogs. Various digital platforms could be used for vlogging, but YouTube remains the most popular one. It is crucial to work towards targeting viewers for monetary reasons. The element of emotionality, the use of hashtags when required, and having a hook help a vlogger in establishing their channels on various platforms. Blurring of the boundaries between private and public though has helped the vloggers in the growth of their channels but has also led to incidents of cybercrime for some. Safety has to be taken into priority while filming a vlog. Above all, the one who has taken to vlogging needs to be appreciated for exploring and experimenting with new forms of visual representation which helps in constructing and expressing the self. This digital avatar of the persona demands consistency and authenticity for better engagement with the audience.