Digital Communication

The chapter provides a detailed overview of the evolution and growth of digital communication. It discusses at length some of the key concepts and unique characteristics of digital communication, and attempts to chronicle the transition from a technological platform to a global communication network. The chapter discusses the evolution of social network sites and its huge contribution in shaping the social media revolution. The chapter expands into other topics like social media management strategies, crisis communication in the digital arena. The chapter also attempts to assimilate the contemporary debates and theoretical perspectives on digital privacy, accessibility and digital divide and other ethical dilemmas.