Comparative Analysis of Communication Models and Theories

This chapter explores the evolving landscape of communication models and theories, examining both established Western models and the rich though under-represented tradition emerging from the East. The chapter begins by contrasting Western and Indian models. In this globalised era, it is important to adapt models of communication to contemporary contexts. The chapter also examines how the provincialised models of communication must be seen afresh through a de-westernised perspective. Globalisation has called for a revisit to other theories of communication also. This chapter reviews globalisation literature as it relates to journalism studies, proposes an analytical framework that combines intercultural communication theories and global media research operations. And last, the chapter considers emerging trends that will influence what theories come next. The formal aspects of our responses have enabled us to approach the dissertation critically and argue for an emphasis on audience agency, turn attention towards emotions in what could be termed a “affective turn,” as well as point towards ways Indigenous communication practices may offer solutions for current dilemmas. It will provide readers with the tools to dissect and criticise Western vs Eastern (more Indian centred) models of communication, while touching on how these paradigms differ in their basic assumptions, and offer insights into adjusting them for a globalised world. Through an examination of hot topics such as conformity, digitization and the influence of emotion on communication—this chapter offers new insights into changing Communication Theories in a globalised world.